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Ford Fiesta being offered at special price!

Posted by automobz on December 8, 2008

ford_fiestaAs a reaffirmation of its commitment to it customers, and to beef up consumer sentiments against the current economic slowdown affecting consumers’ lifestyle and purchase patterns, Ford India has announced an exclusive limited period offer on its entire model range for its flagship brand Ford Fiesta.

Car lovers can now avail exceptional price discounts across Fiesta’s diesel and petrol line–up, with discount up to Rs. 91,000 on the EXI petrol variant. Starting today, this special and limited period offer is being rolled out across participating Ford dealerships in the country and will be valid for 10 days.

Ford Fiesta, a rare combination of fresh new styling, best in class fuel efficiency, modern features and the smoothest and most efficient engines in the class, will now be available starting 5.29 lakhs (old price 6.20 lakhs) for petrol variants and 6.59 lakhs as against 7.10 lakhs for the diesel variants.

”At Ford, we strive to provide our customers well designed vehicles with class leading drivability at affordable prices. We believe now, more than ever, is the time to live up to that promise to boast consumer confidence by moving value for money proposition several notches higher,” said Nigel Wark, executive director, Marketing, Sales & Service, Ford India.

The new Ford Fiesta model range includes three petrol variants – 1.6 EXI, 1.6 ZXI and 1.6 SXI – and three common-rail, turbodiesel variants – 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, the Fiesta 1.6 S is a sporty variant that has been uniquely developed for a demanding segment of Indian consumers.

”This unique offer is our way of responding to consumer sentiments in current market climate and we would like to offer them a strong reason to invest their money for true value. We hope many of them will avail this one time opportunity,” Wark added.

The new Ford Fiesta range was launched in June 2008 has been very well received across India for its style, performance, safety, comfort and driving dynamics. The Fiesta 1.6 S, adjudged the ‘Best Driver’s Car in its class’*, is especially designed for the discerning car owner, and has received several rave reviews in the mid size segment.

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2 Responses to “Ford Fiesta being offered at special price!”

  1. HI!

    Is this slash in prices expected from other automotive firms as well?Are these steps being taken as there has been a decline in sales for some of the firms in the last quarter?

    Regards
    Sonika Sharma

  2. automobz said

    Hey Sonika,

    Yes, other OEMs are also going to slash the prices, and as is much flashed on the tele, small cars are going to experience a cut upto about 14-16K while the cut is as high as 45K for premium cars. This measure is being taken by the auto-makers after the Government’s initiative of reducing the ad-valorem cenvat rates and also the pumping of INR 35,000Cr into the market.

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